Categories
BLOG

uncap the jackpot

Uncap the jackpot

UNCAP THE
JACKPOT!

NATIONAL SWEEPSTAKES PROGRAM

UNCAP THE
JACKPOT!

NATIONAL SWEEPSTAKES
PROGRAM

Drive incremental merchandise at retail to support a national sweepstakes program

Key Insights

  • 60,000 points of distribution across the US
  • 30.4MM bottles sold monthly at retail
  • Over 30 eligible SKUs

The Big Idea

Everyone Wins! – Generate awareness of the Novamex family of products by printing codes under 300 Million caps, and allowing consumers to enter a sweeps where everyone was a winner!

RESULTS

  • 300% sales lift in units year over year
  • 840,730 total gameplays
  • $300,000 cash awarded to consumers

10,000 incremental pallets placed

WANT TO PARTICIPATE IN
ONE OF OUR PROGRAMS?

Our Strategic Planning, Retail Activation, Retailtainment, and Partnerships services are at your disposal with year-round programs available. Let FUEL create a tailored program to build your business.

Uncap the jackpot UNCAP THE JACKPOT! NATIONAL SWEEPSTAKES PROGRAM UNCAP THE JACKPOT! NATIONAL SWEEPSTAKES PROGRAM Drive incremental merchandise at retail to support a national ]]>